Monotype

Type reinvented

When pixels replace paper, what's a legacy font maker to do? Reinvent itself, of course. Monotype's brand relaunch included a new tagline, print ads in the top design publications, rich media and content.

print

print

branding

branding

digital

digital

Results.



4 1 2 3 4
,
9 0 1 2 3 4 5 6 7 8 9 9
5 8 7 6 5 4 3 2 1 0 5
4 8 7 6 5 4 3 2 1 0 4 1 2 3 4 5 6 7 8 9 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9
,
7 8 7 6 5 4 3 2 1 0 7 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 7 8 9 7 8 9
2 8 7 6 5 4 3 2 1 0 2 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6
9 8 7 6 5 4 3 2 1 0 9 1 2 3 4 5 6 7 8 9 7 8 9 4 5 6 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9
impressions.
     
9 1 2 3 4 5 6 7 8 9
,
0 1 1 2 2 3 3 4 5 0
0 1 1 2 2 3 3 4 5 0
0 1 1 2 2 3 3 4 5 0
clicks
     
  • attention-getting 85%
  • believable 76%
  • informative 69%
  • Post-campaign awareness study.
Starland Logo
Clay Logo
Liberty Mutual Logo
Village Auto Logo
Ascensus Logo
Monotype
Sullivan Tire Logo
Flaming Leprechaun Logo
Metro Logo
boston-private
metro logo
guardian logo