Sullivan Tire

Opening Day

The sausages. The popcorn. Wally the Green Monster. A Sox opening day? Better. The grand opening at Sullivan Tire's newest location, which we marketed via direct mail, email, social, print and OOH. We even gave away tickets to that night's Sox game.

Over 200 people came. Many of them bought stuff. It was, according to our client, a "home run."

outdoor

outdoor

print

print

direct mail

direct

Results.



1 8 7 6 5 4 3 2 1 1
,
1 0 1 2 3 4 5 6 7 8 9
4 8 7 6 5 4 3 2 1 0 4
9 8 7 6 5 4 3 2 1 0 4 1 2 3 4 5 6 7 8 9 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9
,
9 8 7 6 5 4 3 2 1 0 7 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 7 8 9 7 8 9
9 8 7 6 5 4 3 2 1 0 2 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 9
5 8 7 6 5 4 3 2 1 0 9 1 2 3 4 5 6 7 8 9 7 8 9 4 5 6 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 5
neighborhood impressions in six weeks.
     
2 1 0 9 8 7 6 5 4 3 2
1 2 3 4 5 6 7 8 9 0 1
%

email ctr.
     
#1
client's most successful opening ever.
     
  • 175%
  • roi on direct mail
clay cars logo
liberty mutual logo
starland amusement logo
ascensus logo
monotype logo
Sullivan Tire Logo
flaming-leprechaun logo
metro logo
metro logo
Village Auto Logo
boston-private