Ascensus / CollegeBound Saver

Coins for College

Rhode Island's college savings plan was getting all kinds of press for all the wrong reasons. First, they changed fund managers. Then, they asked us to take a fresh look at everything else, including a new name, logo, website, collateral, social, OOH, and emails.

branding

branding

outdoor

outdoor

digital

digital

design

design

broadcast

broadcast

Results.



1 2 3 4 5 6 7 8 9 0 1
2 1 0 9 8 7 6 5 4 3 2
9 8 7 6 5 4 3 2 1 0 9
.
9 8 7 6 5 4 3 2 1 0 9
%

increase in organic traffic.
     
3 4 5 6 7 8 9 0 1 2 3
2 1 0 9 8 7 6 5 4 3 2
%

increase in direct traffic.
     
8 0 1 2 3 4 5 6 7 8
.
6 1 1 2 2 3 3 4 5 6
6-month growth rate.
     
  • 71%
  • rise in overall traffic from broadcast
clay cars logo
liberty mutual logo
starland amusement logo
ascensus logo
monotype logo
Sullivan Tire Logo
flaming-leprechaun logo
metro logo
metro logo
boston-private
Village Auto Logo